The Luxury Food Collective
Website Strategy / UI+UX
Purveyors of the finest ingredients and food stuffs on the planet. The Luxury Food Collective aimed to bring the best of the best to the masses. Through their eCommerce platform they don’t just sell products, they lift the lid on the stories behind the producers, and offer recipe inspiration and much more.
Optimising key journeys
Through our website strategy process, we mapped out user personas, planned key user journeys and flows. And analysed the best-in-class experiences in the market to create a website that matches the luxury food market.
The Little Things
Echoing the luxury food market, we focussed on designing surprise and delight moments, including animation imagery, illustrated iconography, and an elevated shopping experience that helps people understand the tasting notes of each and every item before they even try them.
